⚠️ Important: Activate is an additional service. If you don't have Activate but want to set it up, please contact your account manager or reach out to our Support team.
Activate is a bolt-on service that you can use alongside Wireless Social to elevate your Guest WiFi into a powerful marketing tool.
Activate has three products:
Perks: Offer exclusive vouchers, promotions, and giveaways to delight your guests and foster loyalty.
Predictor: Gamify WiFi login with sports predictions - guests predict scores to win vouchers, boosting venue engagement.
Publicise: Turn your WiFi into a robust advertising platform, promoting offers, products, and more.
To discuss setting up an Activate campaign, get in touch with your CSM or the Wireless Social support team.
Learn more about each of the Activate products below.
What is Perks
Perks is part of the Activate, a bolt-on that you can use alongside Wireless Social Guest Wi-Fi. Below is a breakdown of it's uses:
Leverage vouchers, promotions, and giveaways to surprise guests during the WiFi login journey.
Provide your customers with exclusive offers, discounts, and freebies; enhancing their overall experience.
Create personalised and targeted campaigns, driving customer loyalty and satisfaction.
Sponsorship Opportunities: Product Placement opportunities for brands.
Enhanced Revenue Streams: Unlock new revenue streams through strategic sponsorships and partnerships with brands.
Set up a Perks campaign
To set up a Perks campaign, get in touch with your CSM or the Wireless Social support team who will work with you to set up the campaigns and gather the relevant information.
Set up requirements:
⚠️ Important: To use Perks, you'll need an existing third party voucher manager.
As Perks itself does not generate vouchers, it requires an integration into an existing voucher manager to pull voucher IDs from.
📌 Note: Please note an internal redemption solution is available if no voucher manager is available – please speak to your CSM for more information.
What is Predicator
Predictor is part of Activate, a bolt-on service that you can use alongside Wireless Social Guest WiFi. Below is a breakdown of it's uses:
Interactive gamification tool to engage guests during the WiFi login journey.
Guests can predict winners or scores of games - e.g. Football or Rugby matches, adding excitement and entertainment to their visit
Winners receive vouchers, guests are encouraged to stay until an event ends - increasing dwell time.
Set up a Predictor campaign
To set up a Predictor campaign, get in touch with your CSM or the Wireless Social support team who will work with you to set up the campaigns and gather the relevant information.
Set up requirements:
⚠️ Important: To use Predictor, you'll need an existing third party voucher manager.
As Predictor itself does not generate vouchers, it requires an integration into an existing voucher manager to pull voucher IDs from.
📌 Note: Please note an internal redemption solution is available if no voucher manager is available – please speak to your CSM for more information.
What is Publicise
Publicise is part of Activate, a bolt-on service that you can use alongside Wireless Social Guest WiFi. With Publicise you can:
Turn your Guest Wi-Fi into a powerful advertising tool.
Promote offers, new products, partner promotions, and more.
Maximise marketing opportunities and increases revenue potential for operators.
Set up a Publicise campaign
To set up a Publicise campaign, get in touch with your CSM or the Wireless Social support team and provide the following:
Portrait sized image, e.g. width 926 x length 428. This can also have a URL link behind when placed at the end of the WiFi journey that replaces the final landing page if the image has a clear Click to Action prompt.
List of venues it needs to applied to.
Campaign dates - start date and end date.
Any other targeting rules e.g. day of the week, time of day, login counts.
Targeting rules available for a Publicise campaign:
Below is a breakdown of the targeting rules that can be applied to a campaign:
Age.
Gender.
Login count.
Device OS.
Device Type.
Days until Birthday.
Venue.
Venue group.
Hour of the day.
Day of the week.
Month of the year.
Time of day.
Date.
Question answer.