⚠️ Important: Insights Plus is available for Wireless Social Standard customers.
Insights Plus gives you access to clear, actionable data on how guests interact with your venues. You can use these insights to monitor performance, benchmark against your estate or the wider industry and identify opportunities to drive increased spend and loyalty.
Key metrics in Insights Plus
Insights Plus provides core metrics that help you understand how guests behave and how your venues are performing.
Footfall monitoring
Footfall monitoring shows how many people are in and around your venue at any time. You can use this data to understand the impact of new marketing campaigns or operational changes.
Track traffic patterns before and after campaigns.
Identify peak periods and quieter times.
Understand whether your activity is driving more visits.
Dwell time analysis
Dwell time helps you see how long guests stay in your venue. Longer dwell times often indicate a better experience or increased spend potential.
Compare dwell times across locations.
Identify areas where guests stay longer.
Use insights to support operational and staffing decisions.
Benchmarking your estate
Estate benchmarking highlights how your venues perform against each other, showing where improvements or additional support may be needed.
Compare venues using metrics such as opt‑in rate, repeat visits and user growth.
Allocate resources where they will have the strongest impact.
Develop improvement strategies based on real data.
Benchmarking against competitors
Industry benchmarking compares your performance with operators across the hospitality sector.
Monitor opt‑in rates, new user rates and repeat rates.
Understand how average logins per user compare with the wider market.
Identify competitive strengths and focus areas for improvement.
Why use Insights Plus
Insights Plus is powered by the UK’s leading guest Wi‑Fi provider for hospitality. With more than six hundred multi‑site operators and over sixty‑eight million unique users in the ecosystem, you gain a reliable and comprehensive view of customer behaviour.
You can use this data to:
Improve customer experiences.
Personalise marketing activity.
Build stronger loyalty.
Make confident decisions across marketing and operations.