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Create venue groups

Group your venues by region, brand, or operational area to target content in the WiFi journey builder and compare performance across your estate in the Wireless Social portal.

Written by Stephanie Desveaux

Venue groups let you organise your sites into meaningful categories for WiFi journey targeting and reporting in the Wireless Social portal. You can work with system-set groups; for example, by brand for multi-brand operators, or create your own to match your operational structure.

Custom venue groups

In addition to system-set groups, you can create your own venue groups to categorise sites by factors such as:

  • Region or location.

  • Area manager.

  • Venue type or offering.

These custom groupings help streamline both journey targeting and performance analysis.

Use venue groups

Venue groups can be applied in two key areas:

WiFi Journey Builder

Use groups to tailor content for specific sets of venues.

Example: Displaying region‑specific menu promotions or pricing.

Reporting

Filter, compare, and analyse performance across groups.

Examples:

  • Regional performance comparisons.

  • Area manager reporting.

  • Brand‑level insights.

Add a custom venue group

  1. In the Wireless Social portal, go to Administration and select Venue Groups.

  2. You’ll see a table of existing groups, including a permanent All group that cannot be edited.

  3. Select the New Venue Group button in the top right.

  4. Enter a name for your group, for example London Sites.

  5. Add venues individually or in bulk using the dropdown search.

  6. Click Save.

🤓 Tip: If you want to compare a region to everything outside it (e.g., London vs Non‑London), create a second group containing only the non‑London sites.

Edit or delete a venue group

  1. Go to Administration and select Venue Groups.

  2. In the table view, locate the group you want to update.

  3. Click the Actions Cog next to the group.

  4. Select Edit or Delete.

📌 Note: The system‑set “All” group cannot be edited or removed.

Use venue groups in reporting

On any reporting page in the Wireless Social portal:

  • Open the Venue filter dropdown.

  • Select one or more of your custom venue groups.

These groups are also available within Custom Report widget filters, allowing you to build dashboards that compare performance across regions, brands, or operational structures.

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